PENGARUH AKTIVITAS WISATA BUDAYA TERHADAP PELESTARIAN BUDAYA TIONGHOA: BUKTI DARI PURA BOEN TEK BIO
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas wisata budaya terhadap pelestarian budaya Cina Benteng di Kelenteng Boen Tek Bio, Tangerang. Kajian ini dilatarbelakangi oleh meningkatnya peran pariwisata budaya sebagai sarana pelestarian identitas etnis di tengah modernisasi dan globalisasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif. Data dikumpulkan melalui kuesioner terhadap 100 responden yang merupakan wisatawan dan masyarakat lokal, menggunakan teknik purposive sampling. Analisis data dilakukan melalui uji validitas dan reliabilitas, analisis deskriptif, serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa aktivitas wisata budaya memiliki pengaruh positif dan signifikan terhadap pelestarian budaya Cina Benteng. Hal ini mengindikasikan bahwa semakin tinggi keterlibatan dalam aktivitas budaya seperti festival dan ritual keagamaan, maka semakin tinggi pula tingkat kesadaran, pengetahuan, dan partisipasi dalam pelestarian budaya. Temuan ini memperkuat peran pariwisata budaya tidak hanya sebagai aktivitas ekonomi, tetapi juga sebagai media penguatan identitas sosial dan keberlanjutan budaya. Penelitian ini memberikan kontribusi dalam pengembangan kajian pariwisata budaya, khususnya dalam konteks pelestarian budaya etnis minoritas, serta menegaskan pentingnya pengelolaan wisata yang berkelanjutan dan berbasis nilai budaya.
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