OPTIMIZING ONLINE MEDIA IN PROMOTION OF MARINE TOURISM IN GILI NANGGU
Keywords:
Tourism Marketing Communications, Online media optimization, Marine Tourism, Gili Nanggu
Abstract
The dynamics and development of the tourism industry in the global era promises opportunities for other fields to develop. With the aim of maximizing the use of online media in the tourism industry, especially Gili Nanggu destination objects, this paper seeks to explore various destination promotion and marketing strategies that can increase tourist visits. Using a qualitative approach with single-object case studies and statistical data analysis in online media, this paper concludes the importance of local government support in the development of Gili Nanggu tourism and surrounding islands through regulations based on integrated destination sustainability and oriented towards efforts to increase local native income such as promoting the surrounding area through ease of investment for the private sector. The importance of synergy of cooperation with the private sector in designing sustainable tourism destination development is a homework with the government and all stakeholders involved. In addition, to attract more visitors, promotional objectives must be expanded such as efforts to save the environment and tourism sustainability continue to be echoed by involving endowsers or influencers to lift the image of the destination through optimization online media.
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Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize Your Marketing Investment. In Media (Vol. 3).
Suardana, I. K. P. (2022). Peran Media Online Firstlomboktour. Com Dalam Memasarkan Pariwisata Budaya Di Pulau Lombok. Waisya: Jurnal Ekonomi Hindu, 1(2), 148-157.
Tribe, J., & Paddison, B. (2023). Critical tourism strategy. Annals of Tourism Research, 98. https://doi.org/10.1016/j.annals.2022.103511
Trulline, P. (2021). Pemasaran produk UMKM melalui media sosial dan e-commerce. Jurnal Manajemen Komunikasi, 5(2). https://doi.org/10.24198/jmk.v5i2.32746
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Wardani, E. A. (2017). Mengembangkan promosi pariwisata melalui media sosial Instagram di Kota Semarang. Jurnal Bisnis Terapan, 1.
https://www.unwto.org/why-tourism
https://data.goodstats.id/statistic
Artana, I. M., & Suardana, I. K. (2022). Representasi pemberitaan kompas. com tentang destinasi wisata mandalika. Communicare, 3(1), 31-40.
Boley, B. B. (2016). Ecotourism and natural resource conservation: The potential for a sustainable symbiotic relationship. Journal of Ecotourism, 15(1), 36–50. https://doi.org/10.1080/14724049.2015.1094080
Bungin, B. (2017). Komunikasi Pariwisata Pemasaran dan Brand Destinasi. Prenadamedia Group.
Chandra Roy, S., & Roy, M. (2015). Tourism in Bangladesh: Present Status and Future Prospects. The International Journal of Management Science and Business Administration, 1(8). https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.18.1006
Dinas KOMINFOTIK NTB. (n.d.). https://www.ntbprov.go.id/profil-daerah.
Dong, Y., Li, Y., Hua, H.-Y., & Li, W. (2023). Perceived tourism authenticity on social media: The consistency of ethnic destination endorsers. Tourism Management Perspectives, 49, 101176. https://doi.org/10.1016/j.tmp.2023.101176
Foden, J. (1986). The petrology of Tambora volcano, Indonesia: A model for the 1815 eruption. Journal of Volcanology and Geothermal Research, 27(1–2), 1–41. https://doi.org/10.1016/0377-0273(86)90079-X
Harining, N. L. S., & Suardana, I. K. P. (2024). Peran Instagram@ ExploreLombok dalam membentuk citra pariwisata Pulau Lombok. Paryaṭaka Jurnal Pariwisata Budaya Dan Keagamaan, 2(2), 249-258.
Jelantik, S. K., Widaswara, R. Y., Suardana, I. K. P., Dewi, N. P. S., Harnika, N. N., Suparta, I. K., & Panida, I. K. D. J. (2023). Strategi Komunikasi dalam Pengembangan Desa Agro Wisata di Desa Manggala Lombok Utara. Dharma Sevanam: Jurnal Pengabdian Masyarakat, 2(1), 24-34.
Karni, N. K., Artana, I. M. P., Artini, N. N. P., & Suardana, I. K. P. (2023). IDENTIFIKASI POTENSI DAYA TARIK WISATA PURA TANJUNG BUKUR DI LOMBOK UTARA. Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan, 2(1), 179-188.
Levinson, J. C., & Gibson, S. (2010). Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits. In Entrepreneur Press (Irvine).
Lim, W. (2010). The Effects of Social Media Networks in the Hospitality Industry [UNLV Theses]. https://doi.org/http://dx.doi.org/10.34917/1918079
Ma, J., & Li, F. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. https://doi.org/10.1016/j.annals.2023.103658
Mackenzie, F. T., Ver, L. M., & Lerman, A. (2000). Coastal-zone biogeochemical dynamics under global warming. International Geology Review, 42(3). https://doi.org/10.1080/00206810009465077
Magvira, N. L., Hakim, A., Pramesti, D. D., & Ova, R. S. (2023). Pemberdayaan UMKM Batik Labako di Desa Sumberpakem Kecamatan Sumberjambe Kabupaten Jember melalui Pemasaran Produk Berbasis e-commerce. Warta Pengabdian, 17(1). https://doi.org/10.19184/wrtp.v17i1.38386
Ramdhani, L. A., Sri, R. I., & Perdana, P. (2021). Peningkatan Ekonomi Masyarakat Melalui Digital Marketing Sebagai Media Promosi Wisata Belanja Kampung Kelor Di Kelurahan Banjar Sugihan. Carmin: Journal of Community Service, 2(1). https://doi.org/10.59329/carmin.v2i1.72
Ramesh, R., Chen, Z., Cummins, V., Day, J., D’Elia, C., Dennison, B., Forbes, D. L., Glaeser, B., Glaser, M., Glavovic, B., Kremer, H., Lange, M., Larsen, J. N., Le Tissier, M., Newton, A., Pelling, M., Purvaja, R., & Wolanski, E. (2015). Land-Ocean Interactions in the Coastal Zone: Past, present & future. Anthropocene, 12. https://doi.org/10.1016/j.ancene.2016.01.005
Spotts, H. E., Weinberger, M. G., Assaf, A. G., & Weinberger, M. F. (2022). The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services. Journal of Business Research, 152. https://doi.org/10.1016/j.jbusres.2022.07.047
Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize Your Marketing Investment. In Media (Vol. 3).
Suardana, I. K. P. (2022). Peran Media Online Firstlomboktour. Com Dalam Memasarkan Pariwisata Budaya Di Pulau Lombok. Waisya: Jurnal Ekonomi Hindu, 1(2), 148-157.
Tribe, J., & Paddison, B. (2023). Critical tourism strategy. Annals of Tourism Research, 98. https://doi.org/10.1016/j.annals.2022.103511
Trulline, P. (2021). Pemasaran produk UMKM melalui media sosial dan e-commerce. Jurnal Manajemen Komunikasi, 5(2). https://doi.org/10.24198/jmk.v5i2.32746
Tustini, I. G. A. A., & Suardana, K. P. (2024). Strategi Komunikasi Pemasaran Berbasis Digital Dalam Memperkenalkan Destinasi Wisata Desa Suranadi Kabupaten Lombok Barat NTB. Journal of Governance Innovation, 6(2), 261–274. https://doi.org/10.36636/jogiv.v6i2.4482
Wardani, E. A. (2017). Mengembangkan promosi pariwisata melalui media sosial Instagram di Kota Semarang. Jurnal Bisnis Terapan, 1.
https://www.unwto.org/why-tourism
https://data.goodstats.id/statistic
Published
2024-08-01
How to Cite
Sutama, I. W. (2024). OPTIMIZING ONLINE MEDIA IN PROMOTION OF MARINE TOURISM IN GILI NANGGU. Paryaṭaka Jurnal Pariwisata Budaya Dan Keagamaan, 3(1), 274-288. https://doi.org/https://doi.org/10.53977/pyt.v3i1.1319
Section
Articles
