KOMUNIKASI BISNIS PENGUSAHA DODOL NANGKA UD WARNA SARI DALAM MENINGKATKAN HASIL PENJUALAN DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT

  • I Gusti Agung Didit Eka Permadi
Keywords: Communication Business,Sales, and Jack Fruit Dodol.

Abstract

Communication is  a medium of importance various thing to face life. Communication business holding on role very importance sales some thing product. Communication business could in the form of verbal and non verbal. Communication business is done by businessman dodol jack fruit (UD Warna Sari) in the village Suranadi Narmada District West Lombok Regency is very influence sustainability business jackfruit dodol that is to sales to consumers. Aim of research this are :1) to method Sari, 2) to knowi strategy of UD Warna Sari business in improve total sales  jackfruit dodol. Method of the research is qualitative . With informant main is owner of UD Warna Sari and informant others that is UD Warna Sari employees. Result sresearch :1) Commocation UD Warna Sari business done Sari is communication verbally and non verbal well to consumer, inside marketing and communication with employee. 2) Business Strategy UD. Warna Sari  inside improve total sales is with way promotion in a manner directly to consumers who come to his industy, followed UMKM exhibitions, and improving quality export to market outside of the country.

References

Cangara, Hafied. 2009. Pengantar Ilmu Komunikasi. Jakarta: Rajawali Pers
Dan B. Curtis, James J. Floyd, Jerry L. Winsor. 2004. Komunikasi Bisnis dan Profesional. Jakarta: Rosda Jayaputra
Effendy, Onong Uchjana. 1993. Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti.
Morissan, M. A. 2012. Metode Penelitian Survei. Jakarta: Kencana.
Mulyana, Deddy, 2004. Ilmu Komunikasi Suatu Pengantar. Bandung: Rosdakarya.
Pawito. 2008. Penelitian Komunikasi Kualitatif. Yogyakarta: LKiS.
Priyatna, Soeganda dan Elvinaro Ardianto. 2009. Komunikasi Bisnis: Tujuh Pilar Strategi Komunikasi Bisnis. Bandung: Widya Padjadjaran.
Purwanto, Djoko. 2011. Komunikasi Bisnis. Jakarta: Erlangga.
Santoso, Listiyono dan I K. Wisarja. 2007. “Epistemologi Jurgen Habermas”. Dalam Listiyono Santoso (Ed.) Epistemologi Kiri. Yogyakarta: Ar-Ruz Media.
Watimena, R.A.A. 2007. Melampaui Negara Hukum Klasik; Locke-Roueseau-Habermas. Yogyakarta: Kanisius.
Published
2020-08-24
How to Cite
Eka Permadi, I. G. A. (2020). KOMUNIKASI BISNIS PENGUSAHA DODOL NANGKA UD WARNA SARI DALAM MENINGKATKAN HASIL PENJUALAN DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT. Widya Sandhi, 10(1), 1923-1929. Retrieved from https://www.e-journal.iahn-gdepudja.ac.id/index.php/WS/article/view/114
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.