KOMUNIKASI BISNIS PENGUSAHA DODOL NANGKA UD WARNA SARI DALAM MENINGKATKAN HASIL PENJUALAN DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT
Abstract
Communication is a medium of importance various thing to face life. Communication business holding on role very importance sales some thing product. Communication business could in the form of verbal and non verbal. Communication business is done by businessman dodol jack fruit (UD Warna Sari) in the village Suranadi Narmada District West Lombok Regency is very influence sustainability business jackfruit dodol that is to sales to consumers. Aim of research this are :1) to method Sari, 2) to knowi strategy of UD Warna Sari business in improve total sales jackfruit dodol. Method of the research is qualitative . With informant main is owner of UD Warna Sari and informant others that is UD Warna Sari employees. Result sresearch :1) Commocation UD Warna Sari business done Sari is communication verbally and non verbal well to consumer, inside marketing and communication with employee. 2) Business Strategy UD. Warna Sari inside improve total sales is with way promotion in a manner directly to consumers who come to his industy, followed UMKM exhibitions, and improving quality export to market outside of the country.
References
Dan B. Curtis, James J. Floyd, Jerry L. Winsor. 2004. Komunikasi Bisnis dan Profesional. Jakarta: Rosda Jayaputra
Effendy, Onong Uchjana. 1993. Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti.
Morissan, M. A. 2012. Metode Penelitian Survei. Jakarta: Kencana.
Mulyana, Deddy, 2004. Ilmu Komunikasi Suatu Pengantar. Bandung: Rosdakarya.
Pawito. 2008. Penelitian Komunikasi Kualitatif. Yogyakarta: LKiS.
Priyatna, Soeganda dan Elvinaro Ardianto. 2009. Komunikasi Bisnis: Tujuh Pilar Strategi Komunikasi Bisnis. Bandung: Widya Padjadjaran.
Purwanto, Djoko. 2011. Komunikasi Bisnis. Jakarta: Erlangga.
Santoso, Listiyono dan I K. Wisarja. 2007. “Epistemologi Jurgen Habermas”. Dalam Listiyono Santoso (Ed.) Epistemologi Kiri. Yogyakarta: Ar-Ruz Media.
Watimena, R.A.A. 2007. Melampaui Negara Hukum Klasik; Locke-Roueseau-Habermas. Yogyakarta: Kanisius.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).