Pengaruh Kompetensi Komunikasi Politik Dan Manajemen Strategik Terhadap Kualitas Kader Partai
Abstract
This quantitative study aimed to investigate how political communication competence and strategic management influence the quality of party cadres. The research goals included evaluating the levels of these competencies, assessing the quality of party cadres, and analyzing their impact on party quality. A sample of 103 participants completed questionnaires for data collection. The results showed that both political communication competence and strategic management had a significant impact on party cadre quality, with high ratings of 87.48% and 87.26% respectively. The overall quality level of party cadres, as assessed by the party, was 87.54%, indicating a very good standard. The statistical analysis confirmed that both competencies had significant effects on party cadre quality. This suggests that political parties should prioritize the development of political communication competence and strategic management among their cadres to improve party performance and public perception.
References
Budiardjo, M. (2003). Dasar-Dasar Ilmu Politik. Gramedia Pustaka Utama.
Creswell, J. W. (2010). Research Design Pendekatan Kualitatif, Kuantitatif, Dan Mixed. Yogyakarta: Pustaka Pelajar.
Daud, M. D. (2019). Partai Politik Dan Pendidikan Politik Studi Atas Program Pendidikan Politik Partai Golkar Kota Tanggerang Selatan. Jakarta.
Fauzi. (2018). Komunikasi Politik Calon Legislatif Dalam Memengaruhi Partisipasi Politik Masyarakat Di Kabupaten Aceh Utara Political Communication Of Legislative Candidate In Affecting Political Participation In The North Aceh District. In Jurnal Pekommas (Vol. 3). Aceh.
Https://Nasdem.Id/About-Us/. (2011, July 11). Nasdem.Id.
Nimmo, D. (2007). Political Communication And Public Opinion In America, Atau Komunikasi Politik: Komunikator, Pesan Dan Media. Cetakan Kedua, Terjemahan Tjun Surjaman, Bandung: Remaja Rosda Karya.
Saputra, N. (2018). Saputra, N., Manajemen Perkaderan Himpunan Mahasiswa Islam Dan Implikasinya Terhadap Kualitas Kader. Yogyakarta.
Sudrajat, T. (2018). Penerapan Manajemen Strategik Untuk Partai Politik Pada Era Demokratisasi: Tantangan, Permasalahan Dan Prospek.
Suprihanto, J. (2018). Manajemen. Ugm Press.
Tasbikhiyah. (2022). Manajemen Strategik Dalam Peningkatan Kompetensi Lulusan Di Smk Bina Insan Mulia Kabupaten Cirebon. Manajemen Pendidikan Islam.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic Management And Business Policy (Vol. 55). Pearson Boston.
Zahrinna, A. (2022). Strategi Kaderisasi Partai Kebangkitan Bangsa (Pkb) Kabupaten Kudus Terhadap Peningkatan Kualitas Kader Dalam Berpolitik (Doctoral Dissertation, Iain Kudus). Iain Kudus.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
.png)
.png){kind=logo}
