STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN

  • Kemala Dewi PT. BPR Bukit Tanjung
  • I Gusti Kade Heryadi Angligan Universitas Udayana
  • I Made Ngurah Oka Mahardika Universitas Udayana
Keywords: Social Media, Branding, Destination, Marketing

Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.

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Published
2023-04-28
Section
Articles