STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN
Keywords:
Social Media, Branding, Destination, Marketing
Abstract
Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.
References
Almeida-García, F., Domígunez-Azcue, J., Mercadé-Melé, P., & Pérez-Tapia, G. (2020). Can a destination really change its image? The roles of information sources, motivations, and visits. Tourism Management Perspectives, 34(February), 100662. https://doi.org/10.1016/j.tmp.2020.100662
Anholt, S. (2005). Some important distinctions in place branding. Place Branding, 1(2), 116–121. https://doi.org/10.1057/palgrave.pb.5990011
Bhudiharty, S. (2020). Studi Komparatif: Penerapan Program Destination Management Organization (Dmo) Kementerian Pariwisata Pada Destinasi Wisata Kota Tua Jakarta. Jurnal Industri Pariwisata, 3(1), 23–35. https://doi.org/10.36441/pariwisata.v3i1.42
Björk, P., & Kauppinen-Räisänen, H. (2016). Exploring the multi-dimensionality of travellers’ culinary-gastronomic experiences. Current Issues in Tourism, 19(12), 1260–1280. https://doi.org/10.1080/13683500.2013.868412
Chan, C. S., & Marafa, L. M. (2018). Branding places and tourist destinations: A conceptualisation and review. The Branding of Tourist Destinations: Theoretical and Empirical Insights, 15–42. https://doi.org/10.1108/978-1-78769-373-920181002
Chen, Y., Zhang, H., & Qiu, L. (2013). Liss 2012. Liss 2012, 593–604. https://doi.org/10.1007/978-3-642-32054-5
Civelek, A. (2015). the Role of Branding in Destination Marketing. IJBTS International Journal of Business Tourism and Applied Sciences, 3(1), 65–69.
de Noronha, I., Coca-Stefaniak, J. A., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66(April), 91–98. https://doi.org/10.1016/j.cities.2017.04.001
Gorji, A. S., Garcia, F. A., & Mercadé-Melé, P. (2023). Tourists’ perceived destination image and behavioral intentions towards a sanctioned destination: Comparing visitors and non-visitors. Tourism Management Perspectives, 45(December 2022). https://doi.org/10.1016/j.tmp.2022.101062
Hasan, A. (2014). GREEN TOURISM Ali Hasan Dosen Sekolah Tinggi Pariwisata AMPTA Yogyakarta. 12(1), 1–15.
Jeaheng, Y., & Han, H. (2020). Journal of Hospitality and Tourism Management Thai street food in the fast growing global food tourism industry : Preference and behaviors of food tourists. Journal of Hospitality and Tourism Management, 45(November), 641–655. https://doi.org/10.1016/j.jhtm.2020.11.001
Kieti, D. M., & Akama, J. S. (2003). Measuring tourist satisfaction with Kenya’s wildlife safari: a case study of Tsavo West National Park. Tourism Management, 24(1), 73. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=8667494&site=ehost-live
Putera, P. B., Mulatsih, S., & Rahayu, S. (2009). Destination Management Organization (Dmo): Paradigma Baru Pengelolaan Pariwisata Daerah Berbasis Teknologi Informasi. 2009(Snati), D-33-- D-36. Retrieved from http://journal.uii.ac.id/index.php/Snati/article/view/1209/1017
Rahmi, S. N., Kahar, K., & Karnay, S. (2016). Aktivitas Promosi Toraja Destination Management Organization (Dmo) Dalam Mempromosikan Objek Wisata Di Toraja. KAREBA : Jurnal Ilmu Komunikasi, 5(1), 49–50.
Saisud, R. (2021). Competitive Positioning in Destination Marketing. (June 2018), 243–254. https://doi.org/10.14456/ajmi.2018.19
Sugiyono. 2014. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Taan, H., Radji, D. L., Rasjid, H., & Indriyani. (2021). Social Media Marketing Untuk Meningkatkan Brand Image. Journal of Management & Business, 4(1), 315–330. https://doi.org/10.37531/sejaman.v4i1.1268
Wang, Y., & Krakover, S. (2008). Destination marketing: Competition, cooperation or coopetition? International Journal of Contemporary Hospitality Management, 20(2), 126–141. https://doi.org/10.1108/09596110810852122
Anholt, S. (2005). Some important distinctions in place branding. Place Branding, 1(2), 116–121. https://doi.org/10.1057/palgrave.pb.5990011
Bhudiharty, S. (2020). Studi Komparatif: Penerapan Program Destination Management Organization (Dmo) Kementerian Pariwisata Pada Destinasi Wisata Kota Tua Jakarta. Jurnal Industri Pariwisata, 3(1), 23–35. https://doi.org/10.36441/pariwisata.v3i1.42
Björk, P., & Kauppinen-Räisänen, H. (2016). Exploring the multi-dimensionality of travellers’ culinary-gastronomic experiences. Current Issues in Tourism, 19(12), 1260–1280. https://doi.org/10.1080/13683500.2013.868412
Chan, C. S., & Marafa, L. M. (2018). Branding places and tourist destinations: A conceptualisation and review. The Branding of Tourist Destinations: Theoretical and Empirical Insights, 15–42. https://doi.org/10.1108/978-1-78769-373-920181002
Chen, Y., Zhang, H., & Qiu, L. (2013). Liss 2012. Liss 2012, 593–604. https://doi.org/10.1007/978-3-642-32054-5
Civelek, A. (2015). the Role of Branding in Destination Marketing. IJBTS International Journal of Business Tourism and Applied Sciences, 3(1), 65–69.
de Noronha, I., Coca-Stefaniak, J. A., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66(April), 91–98. https://doi.org/10.1016/j.cities.2017.04.001
Gorji, A. S., Garcia, F. A., & Mercadé-Melé, P. (2023). Tourists’ perceived destination image and behavioral intentions towards a sanctioned destination: Comparing visitors and non-visitors. Tourism Management Perspectives, 45(December 2022). https://doi.org/10.1016/j.tmp.2022.101062
Hasan, A. (2014). GREEN TOURISM Ali Hasan Dosen Sekolah Tinggi Pariwisata AMPTA Yogyakarta. 12(1), 1–15.
Jeaheng, Y., & Han, H. (2020). Journal of Hospitality and Tourism Management Thai street food in the fast growing global food tourism industry : Preference and behaviors of food tourists. Journal of Hospitality and Tourism Management, 45(November), 641–655. https://doi.org/10.1016/j.jhtm.2020.11.001
Kieti, D. M., & Akama, J. S. (2003). Measuring tourist satisfaction with Kenya’s wildlife safari: a case study of Tsavo West National Park. Tourism Management, 24(1), 73. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=8667494&site=ehost-live
Putera, P. B., Mulatsih, S., & Rahayu, S. (2009). Destination Management Organization (Dmo): Paradigma Baru Pengelolaan Pariwisata Daerah Berbasis Teknologi Informasi. 2009(Snati), D-33-- D-36. Retrieved from http://journal.uii.ac.id/index.php/Snati/article/view/1209/1017
Rahmi, S. N., Kahar, K., & Karnay, S. (2016). Aktivitas Promosi Toraja Destination Management Organization (Dmo) Dalam Mempromosikan Objek Wisata Di Toraja. KAREBA : Jurnal Ilmu Komunikasi, 5(1), 49–50.
Saisud, R. (2021). Competitive Positioning in Destination Marketing. (June 2018), 243–254. https://doi.org/10.14456/ajmi.2018.19
Sugiyono. 2014. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Taan, H., Radji, D. L., Rasjid, H., & Indriyani. (2021). Social Media Marketing Untuk Meningkatkan Brand Image. Journal of Management & Business, 4(1), 315–330. https://doi.org/10.37531/sejaman.v4i1.1268
Wang, Y., & Krakover, S. (2008). Destination marketing: Competition, cooperation or coopetition? International Journal of Contemporary Hospitality Management, 20(2), 126–141. https://doi.org/10.1108/09596110810852122
