PENGAMBILAN KEPUTUSAN WISATAWAN DIMENSI BUDAYA UNCERTAINTY AVOIDANCE
Keywords:
Decision Making, Culture Dimension, Uncertainty Avoidance
Abstract
The purpose of this article is to analyze the decision-making process of tourists when visiting culturally-based tourism objects. The approach chosen is to use a literature review. When choosing a destination, tourists are strongly influenced by Hofstede's cultural aspects. Cultural dimensions consist of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation. To avoid uncertainty, tourists tend to choose cultural destinations where they feel safe, comfortable and risk-free. Moreover, the motivations of tourists to decide to visit a tourist destination are strongly influenced by push and pull factors.
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Azahra, N. (2018). Proses Pembentukan perilaku. Gastronomía Ecuatoriana y Turismo Local., 1(69), 5–24.
Hasan, H., Asda, M., & Jusni. (2014). DALAM MELAKUKAN KUNJUNGAN WISATA DI KOTA TIDORE KEPULAUAN FACTORS THAT INFLUENCING TOURISTS ’ DECISIONS IN PERFORMING TOURISM VISITS IN CITY OF TIDORE ARCHIPELAGO Alamat Korespondensi : Husaen Hasan Jurusan Manajemen Keuangan Sekolah Tinggi Manajemen Info. Jurnal Manajemen Keuangan.
Hofstede, G. (2009). Online Readings in Psychology and Culture. Reference Reviews, 23(2), 13–14. https://doi.org/10.1108/09504120910935093
Jha, S. (2010). Need for growth, achievement, power and affiliation: Determinants of psychological empowerment. Global Business Review, 11(3), 379–393. https://doi.org/10.1177/097215091001100305
Krisanty, M. Della. (2019). Peran Mediasi Kepuasan Wisatawan Pada Pengaruh Elemen Destinasi Wisata Terhadap Keputusan Berkunjung Kembali. 53(9), 1689–1699.
Masalah, S. (2011). Dimensi Budaya : Model Hofstede Dimensi Budaya : Model Hofstede dalam Konteks. 2, 1–26.
Nayeem, T., & Marie-IpSooching, J. (2022). Revisiting Sproles and Kendall’s Consumer Styles Inventory (CSI) in the 21st Century: A Case of Australian Consumers Decision-Making Styles in the Context of High and Low-Involvement Purchases. Journal of International Business Research and Marketing, 7(2), 7–17. https://doi.org/10.18775/jibrm.1849-8558.2015.72.3001
Rinuastuti, B. H. (2016). Faktor Pembentuk Harapan Wisatawan; Sebuah Perspektif Lintas Budaya (Studi Pada Wisatawan Perancis, Australia, Dan Nusantara Yang Berkunjung Di Pulau Lombok). Jmm Unram - Master of Management Journal, 16(1). https://doi.org/10.29303/jmm.v16i1.13
Sandy, Q. A. P., & Rahanatha, G. B. (2016). Studi Perilaku Pasca Kunjungan WIsatawan Dilihat Dari Karakteristik Demografi dan Budaya di Waterboom Bali. E-Jurnal Manajemen Unud, 5(7), 4193–4223.
Santoso, S., & Kartika, L. N. (2018). Motivasi Dan Perilaku Wisatawan Generasi Muda Saat Berwisata Di Yogyakarta. Jurnal Riset Manajemen Dan Bisnis, 13(1), 47. https://doi.org/10.21460/jrmb.2018.131.303
Sprole, G. B., & Kendall, E. (1986). A methodology for profiling consumers’ decision-making. The American Council on Consumer Interests, 2(20), 267–279.
